Technology: Start by selling mobile phones

Su Binbin reacted immediately.

It’s his capable subordinate—Xu Ming.

Xu Ming opened the door and walked in. He saw Su Binbin looking surprised and a little confused.

But he soon said with a smile on his face:

"Boss, I just went to work today. Did you read it?"

"The sales of our new product New5 TV on JD.com are very good, and now the sales ranking is firmly in the top three."

"I saw it."

After saying that, Su Binbin waved his hands absentmindedly:

"But it's still very early in the month, so we can't take it lightly and get happy too early."

"Um?"

Xu Ming was a little surprised.

After working together for so many years, he knows Su Binbin's character very well. He should be very excited that Changhong has such achievements in e-commerce channels.

He said hurriedly:

"Leader, having said that, being able to achieve such good online results during the National Day period still proves that our marketing plan is right, and this is all due to you."

Su Binbin finally managed a smile on his face.

But after a moment, he suddenly looked up at Xu Ming and said:

"Nietzsche TV has also launched a 55-inch LCD TV."

"Nietzsche TV?"

Xu Ming was slightly startled, his eyes full of doubts.

Could it be that the leader's absent-mindedness at this time is because Nietzsche TV has launched a new product?

It shouldn’t be!

He then smiled and said:

"Leader, I have also seen the 55-inch TV launched by Nietzsche TV. They have placed a lot of advertisements on JD.com..."

"Did you see it too?"

Su Binbin immediately sat up straight and continued to ask:

"Did you click in to take a look?"

"That's not true! But yesterday afternoon I took a look at their monthly sales rankings. They were just over ten places in the rankings. They are still far away from our current rankings!"

As he said that, Xu Ming paused and suddenly laughed.

"Leader, are you worried about the impact Nietzsche TV will have on us?"

"As expected of an old leader, they are indeed stable enough, but according to my judgment, their sales volume is just that. If you don't believe me, take a look at their sales ranking..."

Xu Ming said as he used his mobile phone to open the monthly sales list of home appliance categories on the JD.com APP.

But the next second.

When his eyes reached him, he suddenly froze.

"Huh? What's going on?"

"I saw it was ranked 17th yesterday, why is it now 11th?! Is there a bug in the list?"

"hehe."

Su Binbin snorted coldly, not surprised at all.

As an old comrade who has worked in the marketing department for a long time, even though I am not too familiar with e-commerce channels, after reading the functions and customer reviews of Nietzsche TV, I

He has already felt the strong market explosive power of "Nietzsche Mobile".

"I suggest you refresh it later in the afternoon. There will be surprises."

"Will you refresh it this afternoon?"

Xu Ming almost subconsciously clicked refresh again, and then he was completely dumbfounded, his eyes widening in disbelief.

"I'm going to be in tenth place?!"

He suddenly looked up at Su Binbin, and even a fool realized that something was wrong!

Nietzsche TV sales are increasing so fast!

In just one day, the ranking climbed crazily, from sixteenth to seventeenth place directly into the top ten!

What's happening here?

Su Binbin saw the shock in Xu Ming's eyes and whispered:

“Click on their product page to take a look.”

Xu Ming was confused and quickly opened the "Nietzsche E55 TV" link.

Not long after,

His expression changed from surprise to surprise, until finally his eyes revealed a look of disbelief!

After a long silence, he said tremblingly:

"Leader, no, absolutely impossible!"

"How can BOE's domestic screens achieve the picture quality of Samsung screens? This is a consensus recognized by the industry!"

"I can only say that their online marketing is so good that even I can't help but be a little moved!"

"Yes, their online marketing is very good!"

Su Binbin shook his head.

"It's hard to say. I can only buy one and take it apart to take a look."

…

Soon, in the afternoon of the next day, a brand new "Nietzsche E55 TV" arrived at Changhong headquarters.

Su Binbin and Xu Ming didn't even want to take it apart and watch it, because in just one day, the monthly sales ranking of "Nietzsche TV" surged to fifth place.

Xu Ming was in disbelief and uttered three words: "Killing crazy!"

soon.

Engineers from the Changhong Technology Department dismantled the "Nietzsche E55 Smart TV" and there is no doubt that it is indeed a domestic screen made by BOE.

And even more undoubtedly.

After Nietzsche's adjustment, although Nietzsche TV uses BOE's domestic screens, the visual effects such as picture quality and clarity are really the same as those of LG and Samsung screens!

Su Binbin's face turned completely gloomy and he whispered:

"Nietzsche TV cannot compare with us in terms of branding and fan appeal."

"I used to think that they had such good sales because of good online marketing and gimmicks... I didn't expect that the quality of their products is also good!"

"Their sales can continue to skyrocket, and technology has become their most solid fundamentals! It can even be said that the strength of their R\u0026D team far exceeds our knowledge!"

"I underestimated them!"

Xu Ming nodded heavily, feeling sad.

"Then can we still keep the top three?"

Su Binbin took a deep breath.

"It depends on how fermented their 'Nietzsche TV' is on the Internet."

Xu Ming breathed a sigh of relief and said:

"You mean, we still have hope?"

"No."

Su Binbin shook his head solemnly.

"Don't get me wrong. What I mean is that it is most likely a matter of time before our New5 will be surpassed."

“I just don’t know if Nietzsche TV will eventually surpass Hisense and Xiaomi TVs in front of us!”

Xu Ming was stunned.

“Are you saying that Nietzsche TV has the potential to top the ‘monthly sales list’ of the TV category?”

…

Not only did the Changhong Marketing Department pay attention to the "Nietzsche 55-inch LCD TV", more and more manufacturers in the TV industry also noticed the "Nietzsche E55 TV".

Especially after Nietzsche TV successfully entered the top three of JD.com's "monthly sales list", the TV manufacturers on the list began to take "Nietzsche TV" seriously!

Hisense:

"Huh? Nietzsche TV?! Why are sales so strong!"

Millet:

"Quickly, collect information about this 'Nietzsche TV' and see what their TV is like!"

And other manufacturers have also responded.

They began to pay attention to the sales of the suddenly emerging "Nietzsche TV" on JD.com.

Many manufacturers are even beginning to take notice of the entire Nietzsche company!

And the other side.

As major evaluation anchors have launched evaluations on the "Nietzsche E55 TV\

,"Free door-to-door drilling and installation, free VIP membership of three major video websites for one year, very good TV quality, and extremely cost-effective labels began to be attached to "Nietzsche TV".

More and more netizens are beginning to notice Nietzsche TV and buy Nietzsche TV!

finally!

October 8,

The first working day after the National Day holiday.

At 11 o'clock in the morning, the "Nietzsche E55 Smart TV" surpassed Hisense TV and became the second place in JD.com's TV category monthly sales list!

The news spread back to the television circle, which was shocked.

Many people find it incredible!

To know.

Before this, Hisense was the absolute leader in the TV industry. Even if its appeal on the Internet was not too great, it was definitely not something that a small brand like "Nietzsche TV" could compete with!

but!

turn out!

"Nietzsche TV" actually surpassed "Hisense TV" and came to the second place in the sales list!

and!

It seems that the number one position of Xiaomi Mi 3S TV is not so secure!

Under the huge shock, almost all manufacturers began to study the reasons for the explosive sales of "Nietzsche TV".

In addition to the very awesome "free services" and "VIP membership", when the manufacturers dismantled the "Nietzsche E55 TV" in depth, everyone in the industry was shocked!

What is the origin of this "Nietzsche TV"!

They actually adjusted the domestic BOE screens to a level comparable to LG and Samsung screens!

Nietzsche’s TV technology is so powerful! ?

Faced with doubts and doubts from the entire industry, Mo Ran did not make any response.

In the next few days, the "Nietzsche E55 TV" gained momentum, sales continued to soar, and the gap with the No. 1 Xiaomi 3S TV continued to narrow.

The time came to October 11th.

JD.com’s self-operated operations department.

Manager Zheng, who is in charge of Xiaomi’s JD.com self-operated store, is anxiously calling his immediate boss.

"Boss, Xiaomi TV is our important sales brand. Give us some preferential policies... Nietzsche TV will soon catch up."

"The sales volume of our JD.com self-operated store has been overtaken by 'Nietzsche TV'. It doesn't make sense!"

"Don't worry, I've already reported this matter to the higher-ups, and I'm just waiting for approval from the higher-ups."

"Okay! Thank you, boss!"

Manager Zheng suddenly became excited. As the person in charge of the Xiaomi self-operated store in JD.com, he has been under a lot of pressure recently.

Now, as long as the superiors agree to continue to hold activities, Xiaomi TV’s number one position will still be stable.

But when he just hung up the phone, his assistant hurried in.

"It's not good...it's not good!"

Manager Zheng suddenly felt unhappy and frowned: "What's wrong?"

The assistant hurriedly said: "Mr. Zheng, the monthly TV sales ranking has changed!"

Manager Zheng's heart skipped a beat. Before he could speak, his assistant continued:

“We have been surpassed by Nietzsche!”

"What?! So fast!"

…

On October 11, the news that “Nietzsche E55 TV” successfully topped JD.com’s TV category quickly spread throughout the TV industry.

online,

Also because Nietzsche TV appeared at the top of JD TV’s “monthly sales list”, more netizens and consumers became aware of it.

The "Nietzsche TV" that emerged out of nowhere is now in full swing.

soon!

Not only Nietzsche TV, but many details of Nietzsche Company have also been dug up.

"Nietzsche turned out to be the manufacturer of the 'Nietzsche X1', the first full-screen mobile phone! No wonder the technology is so powerful!"

"By the way, I remember that the screen effect of 'Nietzsche X1' has been specially adjusted, right?!"

"That's right..."

And just as "Nietzsche TV" reached the top of JD.com and gained more exposure, on the other side,

"Nietzsche 55E TV" also leads with an absolute advantage on the Pinxixi platform.

even.

Because "Nietzsche" and the Pinxixi platform previously signed a "Key Store Promotion Agreement", with the strong promotion of Pinxixi's official website,

"Nietzsche 55E LCD TV" has firmly established itself at the top of the "Monthly Sales List" of Pinxixi TV category three days before the National Day holiday.

certainly,

The best ones sold on Pinxixi are:

“2,799 yuan, including installation of a 55-inch LCD TV!”

Nietzsche TV is selling like hot cakes on Pinxixi, and many people soon noticed that it was blooming on both platforms on JD.com.

Nietzsche's old acquaintance Jiang Hang, the marketing manager of Kupai Mobile Phones, has been paying attention to this matter.

This morning, he had just made a cup of Longjing when his assistant Dan Xiaoyun walked in quickly.

He came to Jiang Hang and lowered his voice mysteriously:

"Mr. Jiang, the latest situation is that Xiaomi TV has been surpassed by Nietzsche!"

Jiang Hang looked calm, sat back on the office chair calmly, and then blew gently into the hot tea cup.

After taking a small sip, he smiled and said:

"calm down."

Assistant Dan Xiaoyun was a little surprised.

"Mr. Jiang, did you expect this?"

Jiang Hang smiled slightly, nodded and said:

"That's right."

"Xiaodan... Actually on the third day of sales of Nietzsche TV on JD.com, I guessed that they were going to gain momentum."

"Just like the first mobile phone 'Nietzsche A7' they launched back then, after it started to gain momentum, we couldn't stop the subsequent sales at all!"

But Xiaoyun suddenly looked a little weird.

After the Kupa mobile phone was suppressed by Nietzsche in the past six months, Nietzsche's mobile phone has completely become a "thorn in the heart" of Mr. Jiang.

Normally, Mr. Jiang would look very unhappy every time he mentioned Nietzsche's sales. Unexpectedly, today, Mr. Jiang would take the initiative to mention this scar.

Moreover, it seems that Mr. Jiang is not so hostile to Nietzsche?

"Mr. Jiang...you, you seem to be quite happy that Nietzsche has surpassed Xiaomi TV?"

"Um?"

Jiang Hang was stunned and asked:

"Should I be sad?"

"???Aren't we and Nietzsche competitors?"

"It's smaller, it's smaller, it's smaller."

Jiang Hang suddenly laughed.

"Xiao Danna, the situation is opening up!"

"Before, I always thought that our Kupai mobile phone couldn't beat Nietzsche's mobile phone. It was our problem!"

"Now, look, Hisense, TCL, and even Xiaomi have been fucked by Nietzsche!"

"Prove it, this is not our problem, why should we be ashamed of losing to Nietzsche?"

But Xiaoyun was stunned, could he still comfort himself like this?

At this moment, Jiang Hang continued:

"By the way, do you still remember? Where was Nietzsche's first mobile phone, the 'Nietzsche A7', on the monthly sales list?"

"The... seems to be the second place! We are the first place!"

"However, I remember that they only launched their mobile phones in the middle of the month, so the sales volume was a little behind ours..."

Jiang Hang waved his hands and said with a smile:

"now it's right!"

"The process is not important, what is important is the result! In any case, we have defeated the 'Nietzsche phone' before!"

"On this point, we are worthy of pride!"

But Xiaoyun was completely stunned.

Good guy, is this okay?

…

And the other side.

Also paying attention to Nietzsche's TV news is Zhang Qian, general manager of Pinxixi Rongcheng Branch.

Zhang Qian was completely confused when he saw the "Nietzsche E55 TV" selling like hotcakes on the JD.com APP!

"A hot item, what is an internet celebrity hot item? This is an internet celebrity hot item!"

"Didn't we specifically agree that the 'TV product' won't draw traffic or attract fans? How come Nietzsche TV is such a hit?!"

Zhang Qian broke out in cold sweat,

When he reported to the headquarters, he swore that the "TV category" was not a popular category, and it would not be a big problem for Nietzsche TV to open a store on JD.com to sell its products!

But in a blink of an eye!

What’s weird, Nietzsche TV has become an Internet celebrity model, and it’s still a hit!

At this moment, his cell phone suddenly rang.

He took a hard look at the call notification and suddenly got a thrill.

"Mr. Wen, please listen to my explanation..."

"You have to understand me, who would have thought that Nietzsche would have such a strong ability to make hits on TV!"

"Okay, I will definitely stick to the bottom line of 'Nietzsche Mobile' and I will not let them sell mobile phones on other platforms!"

"Okay, I'll go and ask them what new products they have coming out soon!"

"Okay, thank you, Mr. Wen, for your understanding. Don't worry, I will definitely maintain my relationship with Nietzsche!"

…

With the hot sales of "Nietzsche E55 TV", it can be said that it has caused countless chain reactions.

This is the first time that the TV industry has truly understood "Nietzsche TV", and it is also the first time that it has begun to pay attention to "Nietzsche TV", just like when "Luban No. 8" became popular, countless mobile phone manufacturers began to study "Nietzsche Mobile".

but.

Compared with mobile phone technology, TV manufacturers are even more surprised about what technology Nietzsche used to achieve the advanced adjustment of "BOE domestic screens".

gradually.

The identities of Wang Fugui, Hao Keke, and Jiang Lan were discovered, and some people began to try to contact them.