Technology: Start by selling mobile phones

Oled full screen, face recognition technology, removable battery, domestic machine.

Four extremely hot topics are all gathered on "Nietzsche X1". It's hard not to think about it!

Under heated discussion,

At this time, no one on the Internet is questioning whether Nietzsche’s mobile phone contains false propaganda.

Because many customers who purchased the “Nietzsche X1” have posted real photos of the “Nietzsche X1” on the Internet.

Countless digital bloggers even urgently purchased "Nietzsche X1" and released a review video of "Nietzsche X1" overnight.

but.

Gradually, the hot spots discussed on the Internet have shifted from Oled full screen and face recognition technology to 3.5mm headphone jack, expandable TF memory card and removable battery.

I have to say that the release time of "Nietzsche X1" this time was really well chosen.

Although the iPhone 7's strong decision to cancel the 3.5mm headphone jack was defended by many Apple fans, it also aroused the disgust of many neutral netizens.

Many people believe that Apple is too powerful and is simply forcing consumers to choose.

By contrast,

Nietzsche insists on using the 3.5mm headphone jack, and historically restores the "expandable TF memory card" and "removable battery", which can be called the conscience of the industry and is people-oriented.

Apple has taken a completely different path.

The discussion on the Internet is becoming more and more intense, and more and more netizens agree with the Renaissance-style innovation of "Nietzsche Mobile".

Together with it,

Many domestic mobile phones, such as Xiaomi, Huawei, Opop, etc., have also been questioned by netizens.

Questioning why the "TF expansion card function" cannot be launched and why mobile phones with "removable batteries" cannot be launched.

Under considerable pressure from public opinion,

Many domestic mobile phone manufacturers have invited mobile phone industry experts to speak out and defend themselves. What they say are the same old theories.

One is to talk about "the slow reading and writing speed of TF cards, which no longer meets the needs of current mobile phone users, and more advanced solid-state drives should be used.";

Another one is, "TF card is not safe".

The experts' words were recognized by some netizens, but soon many netizens with professional knowledge came forward to refute.

"According to you, the 'logical mechanical hard drive' with slow reading speed should have been eliminated long ago, but in fact, the mechanical hard drive is still alive and well."

"To put it harshly, canceling the 'TF memory card expansion' is just a case of mobile phone manufacturers joining forces to force users to pay more!"

“The 32GB version of Iphone 7 is 5,388 yuan, and the 128GB version is 6,188 yuan. The difference is a full 800 yuan!”

"The price of 128GB and 256GB is also 800 yuan more! The configuration and performance are the same, so I just spent 800 yuan to buy some storage space!"

"I can't even spend 800 yuan to buy a 1TB card!"

"And what you said about TF being unsafe is simply unreasonable."

"Don't high-end cameras use memory cards? Small drones don't use TF memory cards? I'm really worried about safety. Can't I just buy a more expensive and high-end SD card?"

As soon as the reply came out, the netizen's speech quickly received support from countless people!

"Indeed, I just want to save photos and videos. Do I need such a high reading speed?"

That's right.

For most people, the most memory-consuming part of their mobile phone is the photos and videos they take on daily basis.

Especially as the pixels of cameras become higher and higher, the pictures taken often exceed 100 MB. If you can't take a few pictures, you have to worry about insufficient memory!

If you want to save these videos and pictures on your mobile phone, you must either buy a larger mobile phone or copy them to a computer or network disk, which is very troublesome!

Immediately afterwards,

Another netizen refuted experts’ views on “removable batteries”.

"Needless to say, there are technical issues. Many years ago, Samsung, SONY, and Motorola mobile phones were IP67 waterproof and dustproof!"

"So, the so-called aesthetic issues, back cover, and waterproofing are not issues."

"And the environmental issues you are talking about...if removable batteries have environmental issues, then does the 'power bank' derived from anxiety about battery life count as an environmental issue?"

"If you ask me, there are no mobile phones with 'removable batteries' in the domestic market now, just because they follow Apple's trend!"

“It’s just that the manufacturers want to make more money!”

"Agree."

"+1."

Not an exaggeration.

Whether it is a TF memory card or a "removable battery", they are the urgent needs of many netizens. This conclusion has been praised by many netizens!

certainly.

Although the debate on "TF memory card" and "removable battery" is fierce on the Internet, no one can truly convince the other party.

but.

It's not important anymore!

In the fierce argument, # Nietzsche X1 # quietly surpassed # Iphone 7 # in popularity.

On September 10th, the topic # Nietzsche Nietzsche's mobile phone has truly appeared in the public eye and is known to more and more netizens.

Other than that.

In strong contrast, the reputation of Nietzsche's mobile phone has skyrocketed, and it has suddenly become a conscientious manufacturer of domestic mobile phones!

but.

What surprised Mo Ran even more was...

The sales of "Nietzsche X1" have exploded!

Since "Nietzsche X1" successfully appeared on the hot search, in just a few days, the sales of Nietzsche

On September 9th, more than 2,000 units were sold that day!

On September 10th, more than 4,000 units were sold that day!

On September 11th, more than 5,000 units were sold that day!

Not surprisingly.

"Nietzsche X1" has a high probability of reaching sales figures of 50,000 to 60,000 units this month!

To know,

This is a high-end mobile phone with a price of more than 2,000 yuan!

To know,

This is a mobile phone produced by Nietzsche, a brand that is not very famous!

To know,

The average price of this mobile phone category in Pinxixi is only a few hundred yuan, and it is said to be a mobile phone sold exclusively on the copycat platform!

If you are a dealer on Taobao, JD.com and offline channels, this sales figure will double!

Mo Ran looked at the long list of data on the statistical report and exhaled heavily.

But soon, he smiled bitterly again and called Wang Fugui, who was in charge of the mobile phone business.

"Old Wang, before we were worried that we wouldn't be able to sell our mobile phones, but now... we have to worry about production capacity!"

"Moreover, as the base grows, after-sales service must also keep up!"

Lao Wang agreed.

"Okay boss, leave the R37 foundry matter to me to negotiate."

…

the other side.

The explosive sales growth of "Nietzsche X1" not only surprised Mo Ran.

In just a few days, the skyrocketing sales of "Nietzsche X1" also fermented rapidly within Pinxixi, causing quite a shock.

Finally, it appeared on the desk of a high-level person!

To know!

Although the number of users of Pinxixi has grown rapidly since its establishment and it has taken a lot of share from Taobao, but...

The more it develops, the more problems Pin Xixi exposes!

One is,

Pinxixi has always been about "low price". The platform is filled with a large number of cheap products, which has given people the inherent impression of being cheap!

two is,

Most of the brands on the Pinxixi platform are still mainly knock-offs and miscellaneous brands, and there are only a handful of merchants with truly excellent, high-quality and authentic products!

In other words, there are not many high-quality products with reliable quality available on the platform!

Because of this, Pinxixi’s senior executives are very clear that if these two problems are not solved and the public’s inherent impression of Pinxixi is not solved,

Perhaps most customers will buy some cheap small items on Pinxixi, but the vast majority of customers simply don’t dare to buy higher-end and more expensive items on Pinxixi!

Such as high-end mobile phones, refrigerators, washing machines, computers, etc...

And now!

In the mobile phone industry, a "Nietzsche mobile phone" was born that has caused heated discussions across the Internet and has a very good reputation!

the most important is,

The current Nietzsche mobile phone is exclusively available on Pinxixi!

"Xiao Zhou, make arrangements immediately. Relevant senior officials from the business department and marketing department will come to the conference room for a meeting immediately."

The speaker was Wen Yanjun, the marketing manager of Pin Xixi.

"Okay, Mr. Wen, I'll do it right away; but will our other meeting at nine o'clock in the morning be cancelled?"

"Cancelled immediately!"

After hearing the assistant's question, Wen Yanjun did not hesitate and glanced at the latest data summary of the "Nietzsche Self-operated Flagship Store" in his hand.

joke.

In just a few days, "Nietzsche Mobile" has brought more than 10,000 registered users to the platform, and these users are all high-net-worth customers with good spending power!

Under such circumstances, what meeting could be more important than Nietzsche?

soon.

Pin Xixi's senior staff were all present. Upon seeing this, Wen Yanjun did not go around in circles and said directly:

"Today I suddenly called everyone together just to discuss one thing."

"Everyone must know that the 'Nietzsche X1' mobile phone on our platform has been very popular recently, and the statistics of the past few days have been released!"

“In just three days, Nietzsche’s official flagship store brought 12,000 effective new customers to our platform!”

As soon as the words fell, there was a burst of low-pitched discussions in the conference room.

This data is already very impressive.

Wen Yanjun coughed slightly and continued:

“Currently, we are the only one on the entire network to sell the ‘Nietzsche Mobile Phone Flagship Store’, Pinxixi.”

"So... today is mainly about discussing how we can continue to operate 'Nietzsche Mobile' exclusively on Pinxixi without opening branches on JD.com and Taobao!"

Let "Nietzsche Mobile" operate exclusively on Pinxixi? !

Everyone looked at each other with some shock in their eyes. Such a request was unheard of.

But after thinking about it carefully, everyone immediately understood the meaning behind Mr. Wen.

really.

The current "Nietzsche mobile phone" is already quite famous on the Internet. If it can be sold exclusively by Pinxixi, it will definitely bring more traffic and customers to Pinxixi!

But……

After a short period of popularity, "Nietzsche Mobile" will inevitably receive invitations from the marketing departments of other platforms.

It may not be easy to retain its exclusive business in Pinxixi!

Apart from anything else, JD.com’s self-operated 3C is a very big competitor. If it is proposed to include “Nietzsche Mobile” into JD’s self-operated business, with JD’s self-operated traffic,

"Nietzsche Mobile" is definitely hard to resist!

Thinking of this, everyone shook their heads, their eyes flashing with difficulty.

Wen Yanjun frowned, obviously not satisfied with everyone's reaction.

And at this moment,

suddenly,

Someone looked at the timid Southwest Marketing Manager—Zhang Qian—who was sitting in the last row of the conference room!

"Mr. Wen, what I mean is that Zhang Qianzhang is the marketing manager of the southwest region and has cooperated with Nietzsche Mobile many times. I think this matter can be left to Mr. Zhang."

After saying this, everyone present turned their attention to Zhang Qian.

Zhang Qian was so angry that he wanted to scold his mother.

When Wen Yanjun mentioned Nietzsche Mobile just now and wanted to persuade "Nietzsche Mobile" to operate exclusively on Pinxixi, he felt something was wrong.

Thinking about it with your head, you know that this matter will not be easy to negotiate. If the negotiation fails, you will definitely be the one to take the blame.

and,

He had met Mo Ran. How could a shrewd person like Mo Ran not guess what the headquarters was planning?

Thinking of this, he forced a smile:

"Mr. Wen, I'm afraid we have to contact someone from the headquarters about this matter."

"No……"

Before Zhang Qian could finish speaking, Wen Yanjun raised his eyebrows and interrupted:

"Leave this matter to you."

"I remember that you had an employee named Li Dongbao. Didn't he have a good relationship with Nietzsche? It was just right for him to explore Nietzsche's tone and give us a rough idea."

Li Dongbao?

Let Li Dongbao go find out what Mo Ran is saying?

Zhang Qian's expression suddenly became extremely strange.

Toho’s butt is more than a billion points crooked!

Asking him to check his mouth would be equivalent to showing Mo Ran his underwear...

"Huh? Zhang Qian, what do you think?"

Zhang Qian took a deep breath.

"Uh...okay."

…

the other side.

The sequelae of the explosive sales of "Nietzsche X1" go beyond that.

BOE.

As the largest screen manufacturer in the country, BOE has had a very difficult journey.

In fact, BOE mainly has two aspects of screen business.

One is a computer monitor or a TV screen.

The other is the screen of mobile phones and tablets.

But it is no exaggeration to say that whether it is a TV or a mobile phone screen, BOE's screens are not top-notch in the world.

Especially mobile phone screens have always been overshadowed by Samsung screens.

The entire market share of mobile phone screens, let alone orders from top manufacturers like Apple, cannot even get orders from first-tier domestic manufacturers such as Huawei and Xiaomi.

There is no way, Samsung's screen and LG's screen are better than BOE's screen in terms of yield rate and color quality.

As a result, BOE's situation on the mobile phone screen has always been very embarrassing, and it can only be regarded as second-rate, and it is impossible to reach the top level.

but.

Early this morning, Mr. Liu from BOE’s production department suddenly felt something had changed!

Good guy!

Several business unit managers from top domestic mobile phone manufacturers such as Huawei, Xiaomi, and Viov suddenly visited and offered to provide a batch of Oled screen samples.

To know!

These things usually happen to BOE’s sponsor father, who can’t get anything from him, but today they all came to BOE unexpectedly!

Just ask.

as expected!

They all came because of the full screen of the "Nietzsche X1", and they all wanted to get a sample of the customized OLED screen!

Manager Liu took a deep breath!

He knew in his heart that this was all because of Nietzsche's cell phone!

Because "Nietzsche X1" has exploded!

at this time.

The production workshop manager called.

"Manager Liu, these screens customized by Nietzsche will be completed soon."

"Although they have placed additional orders, our construction schedule has been scheduled in advance..."

Before he could finish speaking, Manager Liu of the BOE Production Department's eyes instantly turned red.

"Old Zhang, what the hell are you kidding me?"

"Withdraw the construction period of other orders for me, and make every effort to ensure the screen order for Nietzsche's mobile phone!"

“Remember, it’s okay not to produce anyone’s order, but Nietzsche’s must not be delayed!”