Technology: Start by selling mobile phones

Chapter 25 Is this appearance a copycat phone?

Mo Ran was not surprised.

It would be really strange if a 399 yuan low-profile mobile phone could play "Honor of Kings" with full picture quality and full special effects.

Compared with those phones on the market that cost 400 to 500 yuan, even opening "Honor of Kings" is very slow.

The ultra-low configuration of "Nietzsche A7" can barely play "Honor of Kings", which is enough to show the excellence of the "Mobile Game Super Optimizer", this (A-level) optimization program!

Hao Keke continued:

"The second one is 1GB+6GB, with MediaTek MT6735 chip."

"Theoretically speaking, this chip can barely drive Honor of Kings with the lowest image quality, zero special effects, and low resolution, and it will also be particularly laggy."

"But after optimization, the game can be played stably and smoothly at medium quality and zero special effects. Only when engaging in large-scale 5V5 team battles, the frame rate will occasionally fluctuate."

MT6735 is a low-end quad-core chip launched by MediaTek in 2014 with a 28nm process. Its performance is equivalent to the Qualcomm Snapdragon 410 series.

At present, this chip is widely used in Huawei Enjoy 5, Honor Play 5, Coolpad Note 3 and other brands' models priced below 1,000 yuan. It is an entry-level quad-core chip, and its performance is naturally much better than the MT6572 of the 'Nietzsche A7' .

Of course, the price is also more expensive.

Mo Ran nodded and made a rough estimate of the approximate cost of this configuration, which should be around 400 yuan.

That is to say.

A mobile phone priced at about 599 yuan can have a good gaming experience.

"The third one...is 2GB+8GB, and uses the MediaTek MT6750 chip."

"The performance of this chip is even better than that of the MT6735 chip. It can already play games with high quality and low special effects. Even when a team battle breaks out, the overall performance is very good."

"Of course, if you want to fully realize the effect, the configuration of high quality and high special effects still cannot be achieved."

Mo Ran nodded with satisfaction, and it could be seen that Hao Keji was really attentive this time.

He looked at Hao Keji and said:

"Go on."

"continue?"

Hao Keji suddenly froze, gone!

According to the third configuration, 2GB+8GB, plus MediaTek’s latest entry-level eight-core processor, the total cost has exceeded 500 yuan.

According to past experience, the cost is more than 500 yuan, and the retail price starts at least 899 yuan!

Actually.

When he was designing the third configuration, he already hesitated whether to design such a high configuration!

With such a high configuration, who is Nietzsche planning to sell it to?

And now...

Still continuing?

But before he could speak, Mo Ran continued:

"Master Hao, there is no need to consider the first configuration, which is the lowest configuration of the 'Nietzsche A7'."

"Since we want to make a mobile phone dedicated to the 'Honor of Kings' game, if we can't guarantee smooth play even at the lowest image quality, it's completely unnecessary."

"The lowest configuration, let's start with the second set, which is the MT6735 configuration that can be played at medium quality."

"In addition, you can continue to design two sets of configurations above, and I will take a look."

Now Hao Keke was completely confused.

The cost is more than 500 yuan, and the configuration with a retail price of 899 yuan is not enough?

We need to design two more sets of configurations. What a high configuration we are going to get!

That’s not to say that Hao Technology is incapable of designing higher configurations. The key issue is...

The Nietzsche phone is just a copycat phone!

A copycat phone sells for more than 1,000 yuan?

Did Liang Jingru give you the courage?

Which one would buy it?

Hao Keke kept complaining in his heart, and couldn't help but look at Mo Ran with a bit more contempt.

"It's floating, it's so special."

"This dog boss is completely inflated because of the good sales of the 'Nietzsche A7', and he can't figure out his own position!"

"If you mess around like this, the company will be destroyed soon."

Thinking of this, he was actually a little excited.

"I have to be cautious. I don't know how many copycat manufacturers have gone bankrupt in recent years due to strategic mistakes that led to financial losses."

"If Nietzsche is really defeated one day, I will have to run away with the bucket in advance!"

Hao Keke had countless thoughts in his mind. In his opinion, Mo Ran had gone astray.

Even Wang Fugui on the side couldn't help but remind him:

"Mr. Mo, I think we should proceed steadily and focus on the second configuration, which is the one that costs about 400 yuan."

"In this way, our retail price can be set at about 599 yuan, which is still within the price range of copycat phones and is not outrageous."

"If we position it as a high-end thousand-yuan phone, our brand will not be very competitive."

Lao Wang said it very tactfully.

It’s not that Nietzsche’s brand is not competitive, it’s that he has no competitiveness at all, okay?

Buying a copycat phone is nothing more than a bargain. If your budget reaches eight or nine hundred yuan, wouldn't it be nice to buy a Redmi?

Or wouldn’t it be nice to add a little more money and buy a thousand-yuan phone from Huawei, Honor, or Vivo?

Spend eight or nine hundred yuan to buy a copycat phone?

Are you drunk?

Hao Keji on the side couldn't help but speak out, with a hint of ridicule in his tone.

"Yes, Mr. Mo."

"Who will buy it?"

Mo Ran laughed.

Without further delay, I immediately took out the complete set of renderings of Vivo X9 that I had prepared.

He placed it gently on the table and said with a smile:

"What if this phone looked like this?"

"I'd like to see what it looks like..."

Hao Keke picked it up politely, and after a moment.

? ? ?

hiss……!

Hao Keke and Wang Fugui were completely stunned.

joke.

You must know that Viov X9 ranked third in sales in 2017, and was even the sales champion before November!

and.

As a mobile phone with physical buttons before full-screen and curved screens were fully launched in 2017 and 2018, this is already the pinnacle of physical button phone appearance!

It is no exaggeration to say that the appearance design of X9 is more than enough to be placed on the flagship phone of any brand!

And now.

What Mo Ran seems to mean is - is this phone used on a phone with an approximate retail price of 599 yuan?

Is that too much?

"Boss, what do you mean, this appearance is our new mobile phone?"

Mo Ran nodded.

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